An American friend of mine once remarked how, when us Swedes have a party, we seem to always be dressed in ball gowns and tuxedos. This sentiment was discussed briefly before the epic #HB25 birthday party this Saturday, with a certain Norwegian friend quite accurately bringing our attention to the facts: Continue reading

Suicide Tuesday



Who said fairytale creatures don’t exist in real life? This last Friday, they existed very much at Boneca’s party at Grosvenor House. We started our evening at Rowdy Riley’s place in Notting Hill – gathering unicorns, cows and cowboys to name a few of the mythical beings we encountered that evening. The theme of the party was Burning Man, so you can imagine… very inspirational, for a dress up lover like myself. I opted for the subtle look of, well, fallen angel I suppose. Lee Burridge played at the party, and we stayed until very very late of course, finishing the evening, as one does, with a few after parties. When in London!

After these tiring shenanigans, we recuperated the day after with lunch at Cecconi’s and a chilled afternoon in the courtyard of new, super cool hotel Chiltern Firehouse. Highly recommended. Xx A Continue reading



I don’t believe in guilty pleasures. I only believe in pleasures. So please, allow this blog to be a little bit of pleasure for you – no guilt attached.

My name is Alexia Bergstrom but some of my friends call me Alexicat. Most of the time I am a writer, but I have been known to dabble in the ol’ music, TV, film and fashion and all that. Born in Sweden, based in London,  occasionally gallivanting around the Globe.  I have an extraordinary knack for being lucky. I also have a knack for meeting interesting people with interesting stories – some of which end up in the Sextreme Echo category. Some of which are more or less Not Safe For Work. Naaah, I’m just kidding! I’m totally suitable. Just don’t look at the nude pictures though.

What else can I tell you of interest? I love exploring new places, people, ideas, fashion and literature and I’d like to share all of this with You. So have a look around and please tell me what you think in the comments below or on the posts.

If you want more daily updates and to see more pictures, some of which I don’t post here on the blog, hit follow on Instagrind and Twitter. One might as well, right? It’s all @alexiabergstrom

Now trot along You, my fabulous new friend, and don’t forget – Today is the Best Day Ever. Why not ‘Break the monotony. Do something Strange and Extravagant!’ ? 🙂

Xx the Alexicat

The Photo above and on the header of this website are from a shoot titled ‘Alexicat’s afternoon scribbles at the Blakes Hotel’

They were shot at  Blakes Hotel in London, a hotel I warmly recommend. www.blakeshotels.com

Photographed by Anna Martensson www.annamartensson.com

Make up by Daniel Sallstrom

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