A couple of weeks back I had the privilege of being a guest at Ford’s launch of their new SUV – the Edge. I was invited to Munich, Germany with a group of journalists from all over Europe to check this new release out.
I’d landed at Munich airport from London together with another journalist and a PR representative from Ogilvy and it was decided that the three of us should share a car to our first destination. I volunteered to take charge of the vehicle first, because I’m a first comes first kinda girl. I slightly began regretting this decision when the realisation hit me – I really don’t know where we’re going! However, my concern was all in vain – the sat nav on this baby was a gift to my geographical confusion.
First impression of the car was ‘I recognize this. This feels comfortable.’ Now, this may have something to do with the fact that I actually learned to drive in a Ford SUV. To me, this was an updated, hi-tech version, of something I already knew and liked. I drove us through the idyllic scenery of roads flanked by endless green fields until we got to a bit of off-road driving in the woods. Awesome! The Edge is equipped with 4×4 capacity, powerful enough for these type of off-the-beaten-track adventures, should you feel so inclined. I tried doing this while filming with my camera in one hand: although clearly not a problem, I wouldn’t recommend you try that at home.
I drove us through the idyllic scenery of roads flanked by endless green fields until we got to a bit of off-road driving in the woods. Awesome! The Edge is equipped with 4×4 capacity, powerful enough for these type of off-the-beaten-track adventures, should you feel so inclined. I tried doing this while filming with my camera in one hand: although clearly not a problem, I wouldn’t recommend you try that at home.
We then departed to our first destination: a walkthrough of the build of the car and a chance for us to ask questions to the engineers and designers behind the vehicle. This was very interesting as we got a detailed overview of everything from the colours (I did ask if I could have one custom made in pink. It seems possible.) to an actual car which had been split into two, in order to show details of the engineering inside.
The car which they had split in two, above
Some of the colors specifically designed for the edge. Now where’s that pink?
There’s been a bunch of trending topics recently in regards to virtual reality and oculus rift. Now, I got a chance to try this for myself! The experienced proved to me that even if my aforementioned disposition had extended further beyond that of the navigational, this car seemed equipped to help me out in whatever circumstance. With state of the art technology including adaptive steering, this car seems to be one step ahead in terms of accident evasion. Cool!
After this, the team and I left for the 5 star Sofitel in the city centre, where we left our belongings before heading out for dinner. What an amazing dinner! First of all, it was great to get to meet and get to know the team at Ford as well as the other media guests. but the piece de resistance was our private acoustic performance by Kelvin Jones! He is such a talented singer songwriter, and as I was already familiar with his work, I was happy to see him perform – especially Can I Call You Home. The reason for this secret gig was that Ford has collaborated with Sony for the sound system in the cars – no wonder I was pumpin’ music like Xzibit on Pimp My Ride all through the afternoon. Dope.
The next morning we set off into the mountains. Honestly, we could not have asked for better weather! I think my snapchat and instagram worked overtime at this point, but what can I say? Seriously, #nofilter needed for the beauty up in these mountains. And the car itself? Extremely poser friendly, as I proved time and time again. The colours seriously made me wanna eat them! Alas, no such thing was needed, because we stopped at a local cafe for coffee and Apfel strudel and a look at the mesmerizing view. Wow!
Last stop on the trip was the Ayinger Brewery, where we were to enjoy a lovely three-course meal accompanied by locally brewed beer. The food that was served had been cooked using traditional recipes containing the brew! Even I, who usually stick to champagne, must admit that this ale was rather easy on the palate. Nice! Luckily, our time behind the wheel ended here, so we could all enjoy an extra glass or two.
By the time I headed back to London, my phone had been bombarded with questions from gentlemen friends. What are you doing with this car? Why are you in Munich with Ford? What’s the car like?
My answer? It’s a dope piece of drive! Alexicat stamp of approval.
The Ford Edge starts from £29,995. For more information, check it out here
Massive thank you to Ford for including me on this beautiful and well organised trip.