My friend Aleksa recently asked me to join her and her brand House of Summer in a new project called Fashion Revolution. It is a global incentive to shed light on aspects of the fashion industry that are otherwise easily overlooked. Where do my clothes actually come from?
Fashion Revolution day is on the 24h of April, in honor and remembrance of the 1133 people who died and the thousands more who were injured, in the tragic collapse of a factory in Bangladesh in 2013. On the official website of the project, the following message is part of the mission statement:
We believe in fashion – an industry which values people, the environment, creativity and profits in equal measure, and it’s everyone’s responsibility to ensure that this happens.
I personally think it’s interesting that we (my friends and I) are very concerned with what food we eat; going out of our way to eat organic, responsibly sourced, fairtrade everything, yet we rarely stop to think about where our clothes come from. Is it because the organic food is said to be so good for you; make you healthier, more pure, less toxic, more glowing? Basically, we don’t really give a shit about where the food comes from, as long as it makes us more beautiful and on-trend? This isn’t true with fashion – the beauty of the garment speaks for itself, regardless of who sewed your hems.
But what if we could start feeling a similar sense of do-goody about the way we shop? Could #cleanfashion be the new #cleaneating ? To me, FashRev is not a manifesto from me to you to state that I will henceforth be dressed in organic, hemp woven sacks – we all know that’s far from my fashion truth. There are still furs in my closet and designer shoes on my feet, and when I stated this to Aleksa she simply replied
‘Yes – but this made you think about where those clothes come from. Perhaps this will make you ask some relevant questions about your own consumerism.’
The project encourages consumers to just think about one thing; who made your clothes?
If you feel that this resonates with you, and you want to join the tens of thousands of people who are participating in this awareness campaign, join in by taking a selfie and tag the label you are wearing and put #whomademyclothes on your social media.
For more info on the project, head to http://fashionrevolution.org/